About Litter Less Campaign

Litter comes from different sources, and different people. For instance, it may be intentional litter by motorists discarding litter out of windows, pedestrians dropping litter on the street or footpaths, or people on picnics and at other public space events.

Another source of litter may be unintentional. It may come from uncovered loads and can easily be blown out of trucks, cars and trailers. Household rubbish, commercial rubbish and uncontrolled building waste can become litter if not secured by a proper cover. Finally, there is rubbish from the wind, and rubbish which animals carry from sites that are not properly secured.

The Litter Less Campaign was initiated in 2011 and has been implemented in different countries around the world for no less than eight years. This year, Phase IV will begin - involving 15 countries that run the campaign in schools through the Eco-Schools and/or Young Reporters for the Environment (YRE) programmes.

The Litter Less Campaign is a joint initiative of MARS Wrigley Foundation and Foundation for Environmental Education. Centre for Environment Education (CEE) is the national operator for the campaign in India. The campaign engages and educates children and young people on the issue of litter and waste, and encourages them to make positive choices.


Main Objectives

  • To reduce the litter and waste footprint of communities through changes in students’ attitude
  • To increase student knowledge and practical skills in preventing and managing litter and waste in the contexts of the global sustainable development agenda (SDGs)
  • To improve students’ behaviour in preventing and managing litter and waste
  • To promote and improve the schools’ waste management 
  • To create documentation of good practices and disseminate through social media and website
  • To collaborate with other schools nationally or internationally in order to disseminate good examples, encourage to take action and increase the positive impact
  • To create responsible youth through the ES programme methodology and educational principles


Impact of The Campaign

The latest phase of the campaign reached 850,620 students from 1478 schools across 35 countries and marks changes in students’ perceptions and behaviour about litter.

An overall evaluation of the campaign’s impact indicates students’ awareness, knowledge and behaviour has grown by over 10%. This is a very significant educational improvement considering the Litter Less Campaign is a relatively condensed and inexpensive project for schools to implement.
During the past year of the campaign, we documented positive change in Eco-Schools students’ awareness of litter and waste issues in 30% of the population, when compared with control students.


“The Litter Less Campaign is a textbook example of how positive collaboration between the corporate world and a respected NGO can realize a shared vision. We highly appreciate the long-term partnership with the Wrigley Company Foundation and we are extremely grateful for the possibility of moving the Litter Less Campaign forward. Their strong commitment and support cannot be taken for granted,”

Daniel Schaffer, CEO, Foundation for Environmental Education


Who Can Participate?

Participants of the Litter Less Campaign investigate a local litter issue, for example the effect on local wildlife or human health, packaging most often discarded by people, etc.

The schools implement the Litter Less Campaign, which aims to reduce litter and affect long-term behaviour change through implementing a waste management system, involving the whole school. Each school also implements one Community Action Day, involving parents, local stakeholders and Wrigley associates.
In the Litter Less Campaign for the Eco-Schools programme, participating schools will implement the Campaign through the Seven Step process.
The campaign targets the behaviour, knowledge and opinion leadership of students. It aims for a 5-10% improvement.



How does it  work?

In the Litter Less Campaign for the Eco-Schools program, participating  schools will implement the Campaign through the Seven Steps.

The schools will implement the Campaign through the Eco-Schools Seven Step process.

  1.  Eco-Schools Committee
  2. Environmental Review – The schools will make a litter and waste review – what is the situation? What do litter problems mean to us? To which SDGs can we link it to and how can changing the litter situation make our lives more sustainable? What is bad and what is good? How can our school reduce litter, minimise waste, and improve waste management?
  3. Action Plan – The schools will prioritise and make an action plan about how they will reduce litter and manage waste in a better way. Which actions will we carry out? When and who? How do we measure the outcomes and impacts of the Campaign?
  4. Monitor and Evaluate - The action plan and measurement will continuously be evaluated throughout the implementation.
  5. Curriculum Work – How will the work be connected to the curriculum? In which subject(s) can we implement the actions?
  6. Inform and Involve – Every school will implement one Community Action Day involving parents, local stakeholders, and Wrigley associates. All schools will also collaborate with a school in another country.
  7. Produce an Eco-Vision based on waste and litter management

Each school is required to monitor the waste and litter produced in schools with the aim of improving the waste management treatment. Each school also implements one Community Action Day, involving the whole school as well as parents, local stakeholders and Wrigley associates.

The campaign targets the behaviour, knowledge and opinion leadership of students. It aims for a 5-10% improvement.


How to register?

you can register your school in the Litter Less Campaign. This form is only for schools which have been invited to the Campaign as participating schools by the National Operator find out more.


How to participate in the Campaign?

Participating schools will be selected by the National Operator of the Eco-Schools programme India.
Interested in joining the Litter Less Campaign please contact the National Operator directly.

Contact Person:

Khushbu Shah
Project coordinator
Schools Programme

email: ecoschools@ceeindia.org

079-26858742, +918905440208





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